Who We Are

Coyote Marsh is a small agency producing big results. Our associates come from all walks of life and are based strategically where they need to be. Their areas of expertise include:

  • Researchers

  • Writers & Editors

  • Brand Managers

  • Video Producers

  • Web & Graphic Designers

  • Media Relations

  • Public Affairs Planners

  • Strategic Planners

CEO & Founder:

Michael Beightol founded the agency in 2000. With more than 30 years of business experience as a consultant, journalist and entrepreneur, Michael counsels a broad-cross section of business, government and not-for-profits, and works directly with corporate boards, CEOs, Presidents and senior leaders responsible for Marketing, Sales, Communications, Public Affairs and Strategy. 

Previously, Michael was a Managing Practice Director for PricewaterhouseCoopers where he directed a team of 30 consultants. He also held leadership roles with three global public relations relations firms (Fleishman-Hillard, Burson Marsteller and Golin/Harris). His career experience also includes broadcast, newspaper and magazine journalism.

Michael and his wife, Cassidy, are the parents of four children. He has been active in his community with a number of organizations, including the chamber of commerce and youth sports. 

A graduate of the College of Journalism at Marquette University, Michael earned an Accreditation from the Public Relations Society of America. He also attended Wake Forest University.


Shawn Adams has more than 30 years of experience in product development, sales and marketing, corporate expansion, and executive management.  He effectively combines global marketing, product management and channel development. Extensive travels in Europe, the Pacific Rim & South America gives him a global perspective for a variety of vertical markets, including automotive, packaging, semiconductor, food & beverage, factory automation and medical. 

He has held executive roles in Fortune 500, mid-sized and start-up organizations. Shawn has launched new products for Rockwell Automation; helped open the first fully automated parking structure in Los Angeles; overhauled Pan American marketing for Omron Automation & Safety, and; established brand strategies & standards for start-ups in real estate development and medical devices.

Shawn holds 5 patents in software and industrial networks. He is a devoted father to two daughters and volunteers his time and construction expertise to Habitat for Humanity. Shawn is a graduate of the University of Michigan with a degree in Computer Science.

A graduate with honors from the University of Iowa, Katy Beightol earned a double major in journalism and graphic design. Katy handles design projects that include logo creation, re-branding, marketing communications, outdoor advertising and websites. Her work has been described as innovative and impactful while still very practical. 

Previously, Katy worked as a Content Creator for the University of Iowa Foundation, managing projects that included social media, marketing, photography and writing. She also was an office assistant at Quill & Scroll, an honor society for high school journalists, and worked for an on-campus production company that brought big-name performers to Iowa City.

Katy shared her love for music by writing for The Dankles, a blog covering performers, music events, festivals and album reviews. In her free time, Katy loves painting, drawing and any outdoor activity.