What We Do
Since 2000, a wide-variety of clients have depended on Coyote Marsh to produce business results. Here's a very small sampling of the type of work we do for our clients.
When Archivers, a national retail chain, debuted in the Chicago market they sought out Coyote Marsh to develop a publicity campaign. Among other things, we were able to work with the WGN Morning News to schedule a spokeswoman who demonstrated to a live, national cable TV audience the art of using Archivers’ scrapbook products. Archivers’ launch in Chicago exceeded expectations. The company opened more stores, doubling original projections.
PricewaterhouseCoopers, a leading international accounting firm, spent too much on retention and recruitment, especially among working mothers. Coyote Marsh was retained to develop a campaign for the firm as one of the "best places for working moms." Our award-winning work resulted in coast-to-coast media coverage. In fact, more than 25 million readers and TV viewers learned that PricewaterhouseCoopers is a great place to work. All the media attention worked. The firm realized an immediate return on investment because the cost for retention & recruitment dropped dramatically in the wake of pervasive media coverage.
The publisher of Lambeau: The Man Behind The Mystique, the first-ever biography of Curly Lambeau, legendary founder of the Green Bay Packers, relied on Coyote Marsh to create wide-spread awareness for the book. We developed a comprehensive media blitz that generated nearly 50 media interviews for the author, and more than 150 stories on radio, TV, newspapers and online media. Sales spiked after every story, and the book landed on several local best-seller lists.
After completing a two-year, $300 million renovation of Lambeau Field, the Green Bay Packers turned to Coyote Marsh to promote the release of a commemorative DVD, "The Legend of Lambeau Field." Our media campaign pushed sales of the DVD to nearly 90,000 units. USA Today called the film "remarkable," and ranked it as "one of the top selling sports movies of the year."
For efforts by the Menominee Indian Tribe & Hard Rock International to develop a casino & resort, Coyote Marsh managed all day-to-day communications that included acting as spokesperson, creating statements and news releases, launching a YouTube Channel and creating a series of radio & TV commercials that promoted the project. In poll-after-poll, a majority of Wisconsin votes statewide said they supported Menominee and Hard Rock.
MB Financial Bank selected Coyote Marsh to develop and manage a year-long celebration commemorating the bank's centennial. The agency developed branded imagery, created a series of micro-events, launched a YouTube Channel featuring 100 stories, produced a Centennial Gala Celebration and wrote/shot/directed a film about the bank's first 100 years.
Moving product. Increasing sales. Opening new stores. Saving money. Each of these client examples, and scores more, clearly demonstrate how Coyote Marsh is skilled at producing a significant and measurable return on investment for its clients.